Teen pop heartthrob and singer Justin Bieber has said that he chose to create a scent for his female fans because the way a lady smells is 'very important' to him. Justin Bieber new perfume is called Someday and comes in a bottle with a heart-shaped flower top. The fragrance was created by Honorine Blanc of Firmenich, who described it as having a 'fruity gourmand' formula. Justin said: "Let's be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world." With part of the profits going towards Pencils of Promise, which helps to build schools, and the Make-A-Wish Foundation, the 17-year-old said: "Not only am I able to create a fragrance for all my fans, but I am also able to give back to charity, which is a huge priority for me. "The people at Give Back Brands really get me, and what I represent and care about." And Justin said he really got involved with working with Honorine Blanc of Firmenich to make the scent. He added to WWD.com: "They really let me take the lead on the entire project, because I know my fans better than anyone - from working with the team on the development of the fragrance itself to helping to design the bottle and packaging."
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